The SAP market is showing promising signs of recovery after an 18-24 month correction period. While we’re not yet at full speed, there’s growing optimism about project pipelines, with many initiatives expected to kick off in Q3 2025.
Market Trends
A significant surge in S/4HANA RFPs is driving market confidence, with Systems Integrators gathering momentum for what looks to be a busy 2025. We’re seeing consultancies proactively building teams for anticipated bids, signaling a shift toward larger programs in the coming year.
The Brisbane government sector is experiencing notable growth, and the increasing adoption of RISE and Public Cloud implementations is creating new opportunities in the SAP space. As a result, professionals with expertise in Public Cloud and S/4HANA Program Management are particularly sought after.

Key Insights for Employers
Now is an optimal time for strategic hiring. With the market still in a quieter period, organizations have a unique opportunity to secure top talent before the anticipated uptick in project activities. However, it’s crucial to:
- Maintain competitive rates, especially for long-term positions
- Implement strong retention strategies ahead of the 2025 project surge
- Consider retained recruitment solutions for accessing passive talent
- Start pipeline planning for 2025 projects now
Advice for SAP Professionals
For SAP candidates, this transitional period presents both challenges and opportunities:
- Focus on finding the right role rather than taking the first available position
- Use this period to upskill in high-demand areas like S/4HANA, BTP, Public Cloud, and RISE
- Maintain your professional reputation in Australia’s close-knit SAP community
Looking Ahead
While the market has experienced a 7.3% decrease in rates from last quarter, year-over-year rates have risen by 13.38%, outperforming the broader technology sector. With multiple projects expected to commence in 2025, we anticipate increased competition for talent, particularly in cloud-based technologies and S/4HANA implementations.
For organisations looking to stay ahead of the curve, now is the time to secure key talent and prepare for the upcoming project pipeline. The market may be in transition, but signs point to a robust recovery and increased activity in the months ahead.
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