It’s the latest buzzword in the marketing arena and rightfully so. Whether you call it Content Marketing, Brand Journalism or Embedded Journalism, it’s the most recent tool (a powerful one at that) in that hands of today’s digitised marketers....
The digital marketing industry can be cut-throat. This means that making sure the skills you offer are relevant and in-demand is essential to landing and retaining that lucrative role you’ve got your eyes on for your future self. Take action...
After a successful Women in Data event at the AIT College, Sydney, Leisha Morrison and Conal McClarnon, two of Precision’s recruitment consultants were asked to present in their particular fields at a careers day. The main aim for both of...
Whether you’re searching for your next dream role or are considering moving to Australia, working for a multinational company could be a smart step. Have a think about all the advantages. There is a reason why a global company decides...
As the digital landscape evolves, so too has the definition and practice of SEO, writes Michelle Wilding. Search engine optimisation, or simply ‘SEO’, is indeed a digital marketing buzzword. We see this blanket term plastered all over job titles and...
The user-centred design (UCD) process outlines the phases throughout a design and development life-cycle all while focusing on gaining a deep understanding of who will be using the product. It’s important to note that the UCD process does not specify...
